It's All Connected.

Hi there. I'm Dan.

I'm a passionate consumer marketer who has spent 20 years introducing brands to new and desirable audiences, employing a consistent mix of reason, creativity and urgency -- all based on the very simple principle that our innate curiosity and optimism as human beings is what makes us the greatest asset to a company's bottom-line success. I believe generations of marketers have failed to achieve their best, in part, because they deny these base instincts, allowing temporary challenges to cloud the view of larger, more impactful opportunities. 

As a senior leader, I have successfully applied this approach in leading global marketing teams larger than 30, managing working marketing dollars in excess of $50M, and mentoring and coaching employees and direct reports to perches of leadership across the world. In this time, I have had oversight of public relations, internal communications, social media, content and paid media departments, and been a trusted cross-functional partner to leaders in sales, operations, product, finance and human resources. 

Among my experiences, I have launched an entirely new form of sports wagering with unikrn, an esports and video games focused betting platform that is now being integrated into some of the largest betting brands in the world for FTSE 100 Entain.

I led U.S. communications and go-to-market execution for Tinder, introducing Gen-Z daters to the most aggressive product lineup in the company's history, coming immediately out of the pandemic. This included helping singles to understand the “new rules” of dating in a return to face-to-face interactions, as well as ensuring the brand maintained its position of leadership and trust amid.

For the world's largest video game company, Activision Blizzard, I introduced millions of fans worldwide to two professional, global esports leagues -- growing share of voice against competitors 10-plus percent each year I was there. I also guided the company through COVID-19, leading executive communications, message development and communications strategy for shifting our business model from live events to one exclusively online; managed the business through a geopolitical crisis; and led the organization through significant change management.

At Reebok, I doubled volume and reach of earned media coverage for the legacy brand, year-over-year; increased earned media value at a faster rate than Nike or adidas; and grew social engagement year-over-year by percentages of 30-plus for four straight years. This included scoring some of the largest engagement wins in the company’s history through intentionally bold, aggressive storytelling conceived above and beyond the briefs of the business units – helping to ultimately drive meaningful percentage point gains in net promoter score (NPS), purchase intent and customer retention. 

From my time leading storytelling at Ford Motor Company, to my tenure driving media relations for Nintendo and its record-breaking Wii and DS systems, I have worked alongside and in the service of C-level leaders and delivered consistent, quantifiable business results. 

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Now, let me do the same for you. 

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